Huston Chrysler Dodge Jeep RAM

Jun 9, 2023
A Jeep parked on a beach



Jeep Beach is turning the big 20. Let’s honor this annual spectacular event showcasing the best Beach models like the Wrangler.


What Is Jeep Beach?

During the last week of April, Daytona Beach hosts one of the biggest events in the world featuring this iconic auto brand. Vendors and visitors from across the country and around the world converge for a week’s worth of parties, sales, and all-around fun times.

Scavenger hunts, beach parties, live music, special giveaways, a Daytona International Speedway scavenger hunt, and enter-your-own-vehicle contests are just some of the activities you can expect. And the festivities conclude in equally festive fashion with the Sunday parade that introduced enthusiasts to the brand’s icons and new showstoppers.


20th Anniversary Bash

The latest event celebrated two decades of auto awesomeness in grand fashion, drawing nearly a quarter of a million attendees and over 30,000 of the brand’s best vehicles. From April 23 through April 30, fans attended the plentiful festivities about town, shopped for their favorite gear, and indulged in all kinds of unique food and products from vendors.

And every dollar spent goes to a good cause, as the event over its history has raised over two million dollars for local charities. Fans especially enjoyed this year’s obstacle course, where they got to partner with a pro and take on any driver’s dream challenge.


Beach Model Parade

The star attraction of the event did not disappoint. The premium parade introduced fans to some amazing new entrants to the lineup.


Wild Wranglers

Adventure has always been this iconic model’s badge of honor. Its quadruple 4×4 systems, pulse-pounding 470 horsepower, 100:1 crawl ratio, and open-air freedom have established it as an offroad beast. In addition to the latest original recipe monster, enthusiasts got a glimpse of the potential of the electrified 4xe as well as the Rubicon 392.

The latter also carries a 20th anniversary distinction, and it boasts rugged-cool extras like red and black leather-trimmed seats, a trailcam off-road camera, 17-inch beadlock-capable wheels, heavy-duty rock sliders, and steel bumpers.


Excellent EV Concepts

Demonstrating how the future is truly electrifying, fans got an up-close-and-personal look at reimagined firebrands with the Grand Cherokee 4xe and the Magneto Concept. The hybrid configuration of the 4xe will maximize your fuel efficiency without sacrificing any of that adrenaline-inducing might you crave. You’ll still score the same impressive cargo space, towing capacity, and off-roading goods.

And the all-electric Magneto kicks it to a whole new level, blasting out of the gates with the potential of 650-plus galloping stallions of power and 900 pound-feet of breathtaking torque.

Hit the road with your own adventurous ally. Drop by Huston CDJR and take a look!

Image via Pixabay

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